Here are four scenarios where we offer a competitive advantage:
1. Proof of quality.
You may have the best product in the market—but saying so yourself rarely convinces customers. Without independent proof, buyers often default to cheaper alternatives, especially in tough times. A Testfakta benchmark test is the most credible and effective way to show your superiority.
2. Product launch/relaunch.
Launching a new or upgraded product works best with a credible third-party endorsement. Yet consumer organizations and magazines often test too late or overlook your unique innovations. With Testfakta, you can schedule a laboratory test aligned to your launch timeline, highlighting consumer-relevant features and ensuring your message reaches the market at the right time.
3. Private label verification.
You are dedicated to delivering high-quality products at affordable prices. You’re most likely a retailer with a private label. These labels face a credibility gap: consumers love the price but question the quality. A Testfakta quality verification test compares your product against both the category leader and a low-price competitor, proving that your offer is truly value for money.
4. Competitive benchmarking.
You’re convinced about the quality and performance of your product, but need insight on how it stacks up—or want to fine-tune specifications for suppliers—Testfakta’s benchmark tests provide independent R&D intelligence grounded in consumer relevance.
In every case, our testing follows the same principles of independence, transparency, and consumer focus as the consumer tests conducted by our news agency. The difference is that you decide if and when the results are made public.