Benchmarking - A full scale comparative test

Simply proclaiming to be the best brand in the category lacks credibility. An independent comparative test is a trustworthy third-party validation that proves how your product measures up to its key competition. The result could be your most effective marketing tool.

The purpose of a Benchmarking test is to compare the quality and performance of a representative range on one or more markets. Your aim is to have your product outperform the competition and to come out as Best in Test. As the initiator, the decision whether to publish and the communicate the test result is solely in your hands. If your product succeeds, you will gain the exclusive right to use Testfakta's Best in Test quality label for a period of 12 months. 


When a request for a benchmark test comes in, Testfakta assigns one or several specialised laboratories from its European network of leading independent research institutes with the test. The test protocol and scope will form the basis for the cost estimate. Another factor is the desired timing and the number of markets involved. Some product categories have considerable overlap in the competitive set between countries, which allows for significant economies of scale as the number of products tested must be representative for the individual markets.

Testfakta conducts a Preliminary study, which includes technical research of the product's and the category's properties, market research of the representative competitive products in the market/s, definition of the test parameters and protocol and lastly the procurement of the laboratory/-ies and photographer/-s for documentation.

Thereafter, Testfakta purchases the required number of samples in the market place, organises transport and oversees the laboratory test itself. The results are interpreted and rated in consultation with the laboratory and key differences and characteristics of the tested products are highlighted in a short and easily accessible report.


Upon entering into a communication agreement, Testfakta publishes an article with the test results as a reference on its webpage and provides you with a designed quality label, which can be used on all communication materials for the duration of the licensing period and geography. Furthermore, Testfakta provides photographs from the laboratory testing and, if agreed upon earlier, even video footage to be used in brand communication.



Testfakta needs to know the desired purpose of a test, the product and the markets. Based on earlier experience or after checking with one or several laboratories, we will be able to give you a rough cost estimate for the production of the test.


Preliminary study

Based on a written frame agreement, Testfakta conducts a preliminary study, including relevant test parameters, suitable laboratory partners, competitive situation, etc. 


The laboratory test

On behalf of the client, Testfakta usually purchases the required number of samples and coordinates transportation to the laboratory. The test is conducted, documented and summarized. The final results will be interpreted in close collaboration with the laboratory and summarized in a comprehensive manner, including article and graphics. You, the client, will decide, if the results should be published, or not.


We enter a communication and licensing agreement. Based on this, Testfakta will provide you with the design of the label and photo documentation, which can be used in all relevant communication channels. For consumer information and transparency, we publish an article with the results of Testfakta's web page for reference.


Year 2

The license period for using the quality label is 12 months. If there are no significant changes in the formulation or design of your product and its competitors and none of the competitors has voiced interest in conducting a benchmark test of the category, you may be offered to prolong the license for another 12-months-period